entries tagged: digital
A site worth seeing
Starting 2009 in style, the all new cfa website is live and kicking. Look around and see for yourself what makes us one of the South East's most successful full service marketing agencies. With our expertise, you too could start the year with a bang!
Find out more about who we are and what we do. Check out our careers page for exciting opportunities to join our fantastic team, or if you are considering a future in marketing and would like to find out more, check out our work experience placements.
Navigation is easy, just click on the service that interests you from the tabs on the left. Choose from creative, copywriting, digital, marketing or PR and view a gallery of some of our latest projects.
Add us to your favourites and enjoy weekly blog updates from the world of cfa. From winning new accounts, to awards news and sector insights, you'll hear it here first.
So, what do you think? Contact us with your feedback. We'd love to hear from you.
Juicy new website
Fruitdrop launched its fresh new website this month. Set for major growth in 2009, the company is ripe for business with delivery networks spreading fast across the UK.
The latest city to benefit from a regular delivery of fresh fruit is Birmingham - the UK's second largest city! As part of a national drive for a healthier workforce, the people of Birmingham are embracing the fruitful new business and are well on their way to enjoying 5 a day.
Built by CFA, the mouth watering new website is the first click in the right direction towards a healthier, happier workplace.
Fancy a Fruitdrop? Visit the new website at www.fruitdrop.co.uk
Building Better Health goes live
With its previous website at the end of its lifecycle, property development company, Building Better Health, tasked CFA to develop a new site that reflected its brand - www.buildingbetterhealth.co.uk.
Built and designed by CFA's in-house Digital team, the new website is the ideal place for Building Better Health to showcase its products and services. It features a Geo Locator that pinpoints the exact location of Building Better Health's projects. Content managed by CFA's own system, the site allows Building Better Health to update its pages with the latest news and views.
What's more, there's a dedicated area for Building Better Health's involvement with the NHS LIFT; a government initiative to stimulate investment in modern integrated primary and other community based services.
Visit the new website at www.buildingbetterhealth.co.uk
Red list goes live
Having won the pitch to create the brand for Kent's biggest summer event, Red List Live, CFA has provided it with a powerful e-marketing tool - www.redlistlive.com.
The new website was built and designed by CFA's in-house Digital team. Content managed by its own system, it allows the festival organisers to update the site with the latest news, headline acts and more.
It's packed with interactive content, including YouTube videos, photos, a festival countdown and a competition for VIP tickets. Also present on website is the Red List Live logo - the Orange Gorilla - created by the CFA design team.
Developed as part of the brand to make it work both online and offline, the Orange Gorilla can be seen around Kent. As an ongoing theme, photos are uploaded on the site of the Orange Gorilla at various clubs and parties.
The gorilla is just one of the animals that will benefit from the event, which is hosted by conservation charity the Aspinall Foundation. The festival is expected to raise £100,000 for endangered species.
It will take place on June 19-21 at Port Lympne Wild Animal Park, Kent. There will be over 200 live acts, all to be announced on the website over the coming months.
Visit the site at www.redlistlive.com
Email marketing gets the stamp of approval
With postal strikes, increasing costs and the green concerns of sending thousands of letters to clients making direct mailing seem increasingly redundant, email marketing is widely regarded as the direct marketing of the future. It allows you to contact thousands of potential clients the world over at less than a quarter of the price of traditional mail and CFA is leading the charge on this game changing technology.
It's a great way of getting information out into the market-place. From new products to a reminder of services and brand information, email marketing is an instant means to reach consumers. Better still, unlike direct mail, it allows for take up information to be recorded, meaning that you can see the response to your marketing, even within the hour.
The intelligence of the service also leaves mail marketing struggling to keep up. Rather than posting out thousands of identical flyers and hoping they hit their mark, email marketing can be tailored to each potential client, telling them exactly what they need to know - at no extra cost.
CFA runs a turnkey service for your email marketing needs. From creative and copywriting through to distribution and analysis of results, CFA has the in-house means to allow your business to ride the wave of this groundbreaking development.
For more information on CFA's turnkey digital marketing services, phone Allan Steatham on 01622 754 295
Websites provide a digital shop front for businesses and allow their clientele to stay in touch with their products and services. The last month has seen a host of companies turn to CFA's digital division to improve their web presence.
The companies include Sika, a market leading manufacturer of construction materials and Chapel Down, producer of world class English Wines. The wide array of companies for which CFA creates websites is an example of the company's familiarity across the built environment sector.
Not only able to build websites, CFA offers full graphic design and copywriting services. If you're looking to spruce up your digital presence, you should contact us on 01622 754 295 for an informal chat about what we can do for you.
Social media: here or hype?
Don't miss CFA's Managing Director, David Ing, speak at the next Chartered Institute of Marketing event, Content is King, Conservation is Queen, on the 17th of February 2010 at Bridgewood Manor Hotel, Chatham in Kent.
Looking at how social media is affecting the future of PR from an agency point of view, David will discuss whether social media is just a fad and how it will affect all of us. He will be speaking with Jonnie Jenson from TMANDI.
Highlighting the massive change the media has been through in the past year and recognising that there are even bigger adjustments to come, Content is King, Conservation is Queen is a must see event.
To book please go to the Chartered Institute of Marketing website or call on +44 (0)1628 427340. Attendance will total one hour of CPD. The price starts at £17.50 for members and studying members.
Our very own Managing Director, David Ing, recently held the floor at a Chartered Institute of Marketing event, giving a talk on the future of social networking and how it is set to change the face of marketing.
Titled "Content is King, Conversation is Queen", it examined the massive changes in media and how that will fundamentally affect the way we do business. David was joined by web specialist Jonnie Jenson of TMANDI, who gave his own perspective on the use of social networks in marketing.
Web marketing is at the heart of how CFA does business. With a set of account managers proficient in web communication - as well as a skilled digital team capable of everything from building websites to managing online research - CFA offers a full digital service. If your company's web presence needs a bit of a polish to make you stand out from the crowd, ring us today on 01622 754295 for a friendly chat. Or for a copy of the slides used in David's talk, email david@cfa-group.com.
ICB shouts it from the rooftops
We are proud to announce that ICB has launched a brand new website designed by the CFA team. The site gives the company the perfect platform to show off its impressive range of sustainable roofing solutions.
Not only is ICB one of the UK's leading suppliers of green roofing systems, it is also a CarbonZero company. The market leading organisation supports an energy-saving carbon offset scheme which has helped to benefit families in Kenya. Not surprisingly, ICB has a lot to be proud of right now. If you want to check out their fantastic range of products then visit www.icb.uk.com.
New site reveals green myths
The New Year has seen a host of companies turn to CFA's digital division to improve their web presence, including REM (Responsible Energy Management).
REM has set itself the task of reducing the carbon emissions of the nation's homes. To help it reach its goals we've created a stunning new website, packed with information and the truth about green myths. See for yourself at www.responsible-energy.co.uk.
Site in safe hands
Specialist insurance broker to the jewellery, diamond and fine art trade, Primassure, has turned to CFA's capable hands for a brand new website.
The site launching later this month has been rebuilt and rebranded to match the quality of Primassure's products and policies. As well as an enhanced user experience, the site is a powerful advertising tool for Primassure to direct potential clients to.
