entries tagged: email marketing
CFA delivers The Verdict
CFA has been appointed to handle all public relations and marketing activities for leading south east law firm, Tolhurst Fisher LLP solicitors.
This will involve liaising with local and trade press, and developing an e-marketing campaign to maximise the practice's image and brand recognition.
Work is already complete on ‘The Verdict' - a brand new electronic newsletter, which is distributed to a database of qualified, potential clients and backed by full reporting and campaign analysis.
Written by CFA's expert copywriters and brought to life by the digital team, ‘The Verdict' is packed with advice on key issues such as upcoming employment law changes, plus stories on the range of options open to leasehold residents.
It continues a growing trend of clients looking toward internet and email marketing as the most effective marketing solution for their businesses.
Why not see how CFA can help build your digital profile?
Email marketing gets the stamp of approval
With postal strikes, increasing costs and the green concerns of sending thousands of letters to clients making direct mailing seem increasingly redundant, email marketing is widely regarded as the direct marketing of the future. It allows you to contact thousands of potential clients the world over at less than a quarter of the price of traditional mail and CFA is leading the charge on this game changing technology.
It's a great way of getting information out into the market-place. From new products to a reminder of services and brand information, email marketing is an instant means to reach consumers. Better still, unlike direct mail, it allows for take up information to be recorded, meaning that you can see the response to your marketing, even within the hour.
The intelligence of the service also leaves mail marketing struggling to keep up. Rather than posting out thousands of identical flyers and hoping they hit their mark, email marketing can be tailored to each potential client, telling them exactly what they need to know - at no extra cost.
CFA runs a turnkey service for your email marketing needs. From creative and copywriting through to distribution and analysis of results, CFA has the in-house means to allow your business to ride the wave of this groundbreaking development.
For more information on CFA's turnkey digital marketing services, phone Allan Steatham on 01622 754 295
Our very own Managing Director, David Ing, recently held the floor at a Chartered Institute of Marketing event, giving a talk on the future of social networking and how it is set to change the face of marketing.
Titled "Content is King, Conversation is Queen", it examined the massive changes in media and how that will fundamentally affect the way we do business. David was joined by web specialist Jonnie Jenson of TMANDI, who gave his own perspective on the use of social networks in marketing.
Web marketing is at the heart of how CFA does business. With a set of account managers proficient in web communication - as well as a skilled digital team capable of everything from building websites to managing online research - CFA offers a full digital service. If your company's web presence needs a bit of a polish to make you stand out from the crowd, ring us today on 01622 754295 for a friendly chat. Or for a copy of the slides used in David's talk, email david@cfa-group.com.
