the blog
ICB shouts it from the rooftops
We are proud to announce that ICB has launched a brand new website designed by the CFA team. The site gives the company the perfect platform to show off its impressive range of sustainable roofing solutions.
Not only is ICB one of the UK's leading suppliers of green roofing systems, it is also a CarbonZero company. The market leading organisation supports an energy-saving carbon offset scheme which has helped to benefit families in Kenya. Not surprisingly, ICB has a lot to be proud of right now. If you want to check out their fantastic range of products then visit www.icb.uk.com.
CFA has received its certificate from the Recommended Agency Register. Having qualified last October, the listing not only allows prospective clients to see CFA's capabilities, but it also allows existing clients to rate the company on its successes.
The Recommended Agency Register researches companies to assess their standards. It then places the best on a register so that prospective clients can find an agency that meets their specific needs.
Offering a turnkey service from graphic design, copywriting and digital marketing up to a highly professional account management service, CFA is able to take on any project from brochure design to the coordination of national marketing campaigns.
If your business would benefit from a greater profile in the market-place, get in touch today on 01622 754 295 and find out what we can do for you.
Our very own Managing Director, David Ing, recently held the floor at a Chartered Institute of Marketing event, giving a talk on the future of social networking and how it is set to change the face of marketing.
Titled "Content is King, Conversation is Queen", it examined the massive changes in media and how that will fundamentally affect the way we do business. David was joined by web specialist Jonnie Jenson of TMANDI, who gave his own perspective on the use of social networks in marketing.
Web marketing is at the heart of how CFA does business. With a set of account managers proficient in web communication - as well as a skilled digital team capable of everything from building websites to managing online research - CFA offers a full digital service. If your company's web presence needs a bit of a polish to make you stand out from the crowd, ring us today on 01622 754295 for a friendly chat. Or for a copy of the slides used in David's talk, email david@cfa-group.com.
Chris jets off with the travel bug
If you haven't heard already, Chris from our creative team is taking a few weeks leave to do a spot of travelling. 2016 hours worth to be precise!
Currently he's in Thailand, where ‘the baked beans are bigger'. But don't worry, he'll be back before we know it with lots of tales and inspiration from afar! And maybe a few of those giant beans!
Already well into his trip, Chris will soon be making his way to Cambodia, Vietnam, Australia, New Zealand, Fiji and Hawaii. Read what he's been getting up to on his blog.
We look forward to having him back in the CFA office by the summer. But first he's got to zap that bug!
CFA wins another public sector tender
After going head to head with some of the UK's biggest creative agencies, CFA has once again come away with the prize - a year long Small Design Agency Framework with ConstructionSkills.
This is the second framework CFA has been awarded with the UK's dedicated Sector Skills Council and Industry Training Board. In 2009 we were awarded a two year Copywriting Framework which has seen CFA win pitches for and write the content of all 2009 Specialist Newsletters.
The year long Small Design Agency Framework will see CFA pitch for a number of design projects, including newsletters and other corporate documentation for ConstructionSkills. With a dedicated in-house studio of creative design and marketing specialists, we can't wait to get started on our first project!
Social media: here or hype?
Don't miss CFA's Managing Director, David Ing, speak at the next Chartered Institute of Marketing event, Content is King, Conservation is Queen, on the 17th of February 2010 at Bridgewood Manor Hotel, Chatham in Kent.
Looking at how social media is affecting the future of PR from an agency point of view, David will discuss whether social media is just a fad and how it will affect all of us. He will be speaking with Jonnie Jenson from TMANDI.
Highlighting the massive change the media has been through in the past year and recognising that there are even bigger adjustments to come, Content is King, Conservation is Queen is a must see event.
To book please go to the Chartered Institute of Marketing website or call on +44 (0)1628 427340. Attendance will total one hour of CPD. The price starts at £17.50 for members and studying members.
Happy new year from CFA!
It's the start of a fresh decade and CFA would like to wish you all a prosperous 2010.
Now back in the office after an enjoyable Christmas break, the team at CFA are looking forward to sinking their teeth into the new year. With a host of exciting projects to be getting on with, we've certainly hit the ground running.
To get your voice heard this year, give us a ring. We offer a full marketing service, from digital to copywriting and PR, so we can be sure to get the attention you deserve.
To have an informal chat about what we can do for you, ring CFA on 01622 754295.
Let it snow...
As you all know, down here in Maidstone, we've been hit pretty hard with snowballs and there are snowmen slowly taking over the town!
CFA decided the only way to prepare for the snow war, is to get involved!
CFA says hello to its new web developer!
Having worked as both a freelancer and at top digital companies, Mike Summers has joined CFA's highly professional digital department as a senior web developer. He joins a group of skilled and well trained colleagues who make up the in-demand team.
After learning his trade, Mike spent several years in the North of England working as a freelancer for a wide range of clients. Looking for more security after his time as a lone agent, he worked for a range of organisations before settling in Kent. His spare time is mostly spent playing the guitar and he is a particular fan of blues music.
Allan Steatham, Head of Digital at CFA, is especially glad to have him on the team. "Mike brings a great deal of experience to the table and has settled into the digital department really well. With his solid experience he is going to play a pivotal role in taking the company forward and will offer our clients superb service. We're all wishing him the best as the newest member of the CFA family".
The copywriting team at CFA has been appointed to write a new website for rap artist Kano. The site is to be part of a new campaign from the Department of Children, Schools and Families to promote Diplomas.
With a team of black-belt copywriters in its wings, CFA writes for a diverse range of clients on projects varying from promoting rappers to reviewing video games, drafting promotional editorial pieces and much more.
Comfortable with meeting the challenges of even the most demanding projects, CFA copywriting gives each project the highest levels of personal attention from conception through to completion.
With project management and administration systems in place, CFA's copywriters are committed to delivering on brief, on budget and on time. To find out how our first class copy could help you stand above the rest, get in touch on 01622 754 295.
